07 Jul Upgrade Protection for Indian Scout and Victory Motorcycles

AMSOIL 15W-60 Synthetic V-Twin Motorcycle Oil (MSV) expands the V-twin motorcycle oil product line. It is recommended for the popular Indian* Scout* and all Victory* motorcycles, providing opportunities for sales where none existed before.

Like the rest of the V-twin line, 15W- 60 Synthetic V-Twin Motorcycle Oil is designed to resist extreme heat and deliver excellent wear protection. Summer riding can cause engine temperatures to skyrocket, especially in slow-moving traffic, which places added stress on the oil and invites chemical breakdown and wear. AMSOIL 15W-60 Synthetic V-Twin Motorcycle Oil’s outstanding heat resistance helps bikers ride with confidence in the most extreme conditions.

Helps Ease Shifting

Riders also like to use an oil that helps deliver smooth shifts. Here again, Amsoil 15W-60 synthetic V -twin motorcycle oil delivers. It’s wet clutch compatible formulation contains no friction modifiers and promotes smoothshifts, helping riders avoid killing the engine.

Top Prospects

While Harley-Davidson* holds the lion’s share of the V-twin market, Indian and Victory have made strong inroads, particularly since the Indian brand was reintroduced in 2013 following a 60-year hiatus. A couple years ago, the two brands combined for more than $600 million in annual sales.

In January, Polaris* Industries, owner of both brands, announced it was ceasing operations of the Victory motorcycle brand after 18 years. The company has said it will focus its efforts in the motorcycle market on its popular Indian brand. Even so, thousands of Victory bikes still populate America’s roadways and will for years to come. Indian, mean-V-twin sales over the past few years due to the brand’s appeal among millennials and members of Generation X (ages 34-54). Riders value the classic look, premium quality and attention to detail offered by Indian, as well as the American spirit inherent in the brand. In addition to American brands, they tend to value history, attention to detail, quality, power and freedom – traits embodied in the AMSOIL brand. Indian targets riders who typically ride Harley-Davidson motorcycles. In fact, 80 percent of Indian owners previously rode a Harley and take pride in going against the grain of Harley culture.

Polaris’ commitment to Indian, along with the thousands of Victory bikes currently on the road, should translate into strong demand for 15W-60 motorcycle oil.

Protection is Foremost

Whether they own an Indian or Victory, rider’s want first and foremost to protect their expensive bikes.

“AMSOIL Synthetic V-Twin Motorcycle Oil potentially costs less and helps reduce heat.”