Find Out the Latest in Gearhead Culture

Normally, your marine motor gets all the attention, your boat isn’t going anywhere without the lower unit. Its combination of gears, bearings and other components turn horsepower into movement. Lower
The automatic transmission fluid market has fractured into dozens of applications required dozens specifications. The CVT market is especially frustrating for motorists and installers. Amsoil synthetic CVT fluid and the
New Viscosity = New Opportunity                   Just in time for summer riding season, Amsoil is breathing new life into our synthetic metric motorcycle oil line. Amsoil 10W-30 and 10W-40 synthetic metric
Owning a European car comes with challenges, but finding the right motor oil doesn’t have to be one of them. European car require a different motor oil than what you would
THE AMSOIL OPPORTUNITY stands apart from the crowd by offering more opportunities to build successful businesses. When we introduced the world’s first API-qualified synthetic motor oil in 1972, it languished on
ATV or UTV are the Swiss Army knives of motorized equipment. They tackle any task or terrain, like pulling trailers, plowing snow, herding livestock, powering through mud and snow. All that
Today’s gas engines can produce as much soot as yesterday’s diesel. With fuel-economy regulations slowly reshaping the industry, it’ll take more than nostalgia to maintain the viability of the internal combustion
Here’s a line of reasoning I hear sometimes from gear-heads and other auto enthusiasts: 1) Racing engines use racing oil. 2) Racing engines are more severe than an automobile engine 3) Should I
The cavities that sometimes send you to the dentist are similar to the cylinder liner cavitation that can send your diesel to the shop. Most diesel engines are designed with
Combine AMSOIL EA® Oil Filters with Filters From Wix®, Mann® and Donaldson® for 100% Market Coverage AMSOIL Ea Oil Filters (EAO, EA15K) rank among the highest efficiency filters available in the
How do you make the world’s best motor oil even better? With more than two years of calculated and persistent research and development validated by several rounds of bench, dyno
Like motor oil, transmission fluid must now do more. What’s more important to your vehicle, the engine or transmission? It’s a trick question; they’re equally important. You’re not going anywhere without
The fuel some love to hate isn’t the problem – letting gasoline sit too long is the real problem. How did an alternative fuel made mostly from corn grown in the
These increasingly common features of modern engines heighten power and efficiency, but also present serious challenges to motor oil. The push toward smaller, fuel efficient, yet powerful engines has driven the
AMSOIL 15W-60 Synthetic V-Twin Motorcycle Oil (MSV) expands the V-twin motorcycle oil product line. It is recommended for the popular Indian* Scout* and all Victory* motorcycles, providing opportunities for sales
Maximizing two-stroke equipment power and operability Requires an oil that fights deposits. An internal-combustion engine needs three things to run: fuel, spark and air. Most people realize the importance of fuel
Today’s smaller, hotter-running engines pose significant challenges to lubricants. The latest is a phenomenon called low-speed pre-ignition (LSPI), which can destroy pistons and connecting rods. What is LSPI? As its name implies,
Signature Series 5W-30 (DHD) Newer Over-the-Road Trucks Mixed Fleets Signature Series 5W-30 is a versatile oil aimed at mixed fleets of diesel and gasoline vehicles, simplifying maintenance and lubricant inventory. Its extended-drain
Using a leaner mix ratio than the 50:1 ratio typically recommended by manufacturers can translate into significant savings. For this strategy to work, however, the oil must protect modern, hot-running